Privacy Policy

01Information We Collect

We collect information to provide you with a seamless and secure shopping experience:

• Direct Information: When you make a purchase (in-store or online), resize a ring, or create an account, we collect your name, billing/shipping address, email, phone number, and payment details (processed securely via third-party providers).
• Automated Information: When you visit our website, we automatically collect device data, including IP address, browser type, and interaction with our site via cookies and tracking pixels.
• Physical Store Information: For security and insurance purposes, our physical location uses CCTV. We may also collect identification for high-value transactions to comply with anti-money laundering (AML) laws.

02How We Use Your Information

We use your data to:

• Fulfill orders and process secure payments.
• Provide jewelry care alerts, such as scheduled cleanings or appraisals.
• Send marketing communications (only with your explicit opt-in).
• Prevent fraud and ensure the security of high-value shipments.

03Sharing and Disclosure

We do not sell your personal data. We only share information with:

• Service Providers: Such as Shopify for our online market, shipping carriers (e.g., FedEx, UPS) for delivery, and secure payment processors.
• Specialized Partners: Diamond grading labs or jewelry insurance providers if you request these services.
• Legal Requirements: When required by law, such as responding to a subpoena or mandatory financial reporting.

04Your 2026 Privacy Rights

Depending on your location, you have the following rights under current laws (including CCPA 2026 updates):

• Right to Know/Access: You can request a report of what data we have collected about you since January 1, 2022.
• Right to Delete/Correct: You may request that we delete or correct inaccurate personal information.
• Universal Opt-Out: Our website honors universal opt-out signals, such as Global Privacy Control (GPC), for automated tracking.
• Sensitive Data: We treat information like government IDs (provided for high-value sales) as sensitive personal information and limit its use strictly to legal compliance.

05Security and Retention

We implement "reasonable administrative, technical, and physical security" measures to protect your data. Physical files for custom designs or appraisals are stored in secure, limited-access areas. We retain your information only as long as necessary for tax, legal, or business purposes (e.g., maintaining a record of your jewelry’s authenticity for future resale).

06Children’s Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from minors. In 2026, data from consumers under 16 is treated with heightened protection under updated CCPA guidelines.

07Contact Information

To exercise your rights or ask questions, contact our Data Privacy Officer:

• Email: info@thewrightjewelrystore.com
• Mailing Address: 101 E. Choctaw Ave., McAlester, OK 74501